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Euro 2020: Coca-Cola loses $4 bn as Cristiano Ronaldo removes soft drink to endorse water | Football News
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Coca-Cola's Ronaldo fiasco highlights risk to brands in social media age | Advertising | The Guardian
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Please let Cristiano Ronaldo's dismissal of Coca-Cola be the end of product placement | The Independent
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Industry reaction: Ronaldo's outburst smacks of hypocrisy, but will Coca- Cola really take a hit? | PR Week
Cristiano Ronaldo's Coca-Cola snub is a reminder of the power of personality and how sponsor-player relationships are changing for good - World Trademark Review
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Fans baffled by Cristiano Ronaldo's Coca-Cola snub after pictures emerge of Portuguese star endorsing soft drink and KFC | The Sun
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